MyRide is a car-sharing app that helps car owners earn money while providing a unique collection of services to the renter, leveraging user reviews, enhanced background checks, upfront inclusive pricing, and instant booking.
A typical league manager has to balance a busy personal schedule with being in charge of all the team’s logistics every season and every week. They want to spend as little time as possible coordinating. Sending group texts, follow-up texts, and tracking down each player to gauge their attendance each week can be time-consuming. This is especially true when you may need to find substitute players at the last minute.
The Problem
Providing weekly game-time notifications, automated team game check-in reminders, and a basic sports league social media platform for sharing messages, photos, and videos will help all users to stay updated with their schedule, assist managers to save time coordinating their team’s weekly participation, and engage all users in fun league content about their team and games.
The Solution / Goals
Role:
Sole UX/UI Designer, Content Manager
Tools:
Figma, Adobe Illustrator,
Adobe Photoshop
Timeline:
Three Weeks
The user research focused on understanding the challenges, motivations, and needs of car renters in accessing convenient, secure, and reliable peer-to-peer or traditional vehicle rentals. We created an online survey using Google Forms and had 32 participants. We also conducted 7 in-depth interviews to further understand potential users.
User Research
The Interviews
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Key Takeaways
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Affinity Mapping
We used an affinity map to organize our findings. We found that these ideas naturally categorized themselves into four sections.
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User Insight
A recreation league sports manager needs an automated tool to weekly organize their league and engage with teammates because they are very busy and they don’t want to spend more time than needed checking for game times, coordinating game check-ins, and finding substitute players.
Problem Statement
I believe that providing weekly game-time notifications, automated team game check-in reminders, and a basic sports league social media platform for sharing messages, photos, and videos, will help all users to stay updated with their schedule, assist managers to save time coordinating their team’s weekly participation, and engage all users in fun league content about their team and games.
Branding
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User Persona
Liam Ford | 30
Photographer
Unmarried, No Children
Early Adopter of New Technology
Scenario
Liam, a frequent traveler, is planning a vacation to San Diego. He is a photographer and may do some work there so he needs flexible booking times/days. He also has a limited budget, so he needs an affordable rental with no hidden fees so he knows exactly what he will pay. He is also concerned about scams and unjust vehicle damage claims, so he needs an app he can trust with transparent user reviews so he can find a renter that meets his credibility standards.
Goals
To find a credible car owner
Find the perfect car for his needs
Upfront pricing with no hidden fees
24/7 customer support
Instant Booking
Guided on- and off-boarding protocols
Needs
Transparent pricing with no hidden fees.
Instant booking
Clear guided on- and off-boarding
Credible and vetted renters
Protection from scams
Flexible bookings with easy extensions and cancellations
Reliable customer service
Frustrations
Worrying about unexpected charges
Not finding the ideal car
Long waits
Poor customer service
Not enough information about the car or rental terms
Possible scams for damage claims
The Prototype
Home Page
The home page features a search bar that includes location, trip start date, and trip end date. Below we highlighted our four defining features that we identified during the research process.
Accountability: Transparency, verified reviews, and thorough background checks
Transparent Pricing: Insurance, options, fees, and taxes can be included in the upfront price.
Flexible Bookings: Instant and adjustable bookings in the app.
On & Offboarding: Guided onboarding and offboarding processes with contactless pickup and dropoff.
Search for a Car
Users can search for a car using a scrollable navigation bar or by using one of our many filter options.
Supported by our research, the filters also allow the user to view the total price with optional insurance, fees, and taxes included.
Components
Checkout
The checkout page includes detailed descriptions of both the car and car owner. There are verified user reviews, and a rating for the car and car owner. The total price with optional insurance, fees, and taxes is also included.
Once booked, the confirmation page features reservation details that you can download and email.
View the Prototype
User Testing
“I only want a breakdown of the price to include taxes, or things that I can actually change. “
Positive Feedback
Easy Navigation
Clean UI/UX
Seamlessly car booking process
Straightforward
Recommendations
Car search filters available in first search bar
Decline coverage button was suggested to move to the far left
“Why am I choosing insurance again? Wasn’t it already included?”
Constructive Feedback
Font size for filters and car search pages
The search bar on the home page is too small.
Label features (Filters, Search Icon)
Insurance included in the price is confusing.
Decline coverage box needs to be moved to the left side
The Continue button on the car Info page was unclear.